Istanbul Blockchain Week
(A) Overview
We collaborated with Istanbul Blockchain Week to design their physical event presence. Our work focused on end-to-end IRL design assets, including large-scale event banners, stage/panel backdrops, table tents, and physical branding touchpoints throughout the venue.
(B) Challenge
The challenge was to translate Istanbul Blockchain Week's digital-first brand identity into high-quality, physical IRL event assets. Each printed banner and table tent had to maintain perfect visual consistency and look premium under the venue's lighting conditions, delivered on an extremely tight schedule leading up to the summit.
(C) Approach
We designed a unified spatial system for the physical venue. We focused on clean grids, crisp typography, and optimal color calibration for print media. We delivered print-ready designs and high-fidelity mockups for table tents, roll-ups, and large-format banners to ensure seamless venue setup.
(D) Outcome
The result was a professional physical event space where every roll-up banner, backdrop, and table tent carried the unified event identity, creating a premium IRL experience for thousands of global Web3 attendees.
